Experiential Marketing Specialists

Why we’re in business! 

We are an agency that’s passionate about creating and delivering bold, immersive experiences for brands and events.

Our Vision

We aim to be South Africa’s go-to experiential agency that delivers creatively outstanding work that always challenges the status quo and exceeds client business goals and objectives.

Our Mission

We are driven by excellence – in our lives, our work and service delivery. We are powered by a bold, enthusiastic and accountable family of top talent and suppliers who strive to deliver a consistently excellent standard of work for our clients and their customers.

Why Bold!?

We are committed to providing you with excellent service that’s open and honest.

We strive to deliver bold, exciting creative work that works for your objectives and budget.

We want to build lasting relationships and believe that customer success is everything.

Our services

Marketing strategy

Marketing campaigns

Concept design & development

Event production & management

Promotions & activations

Brand asset development

Corporate Eventing


We work with strategic partners to deliver PR, sponsorship and technology and brand asset development services.

We operate in Cape Town and Johannesburg.

How we work!

We follow a three step process to ensure that we can deliver a bold activation marketing campaign that tells your brand’s story:

Goals & Objectives

Understanding your brand’s goals & objectives is critical to the way we work. Knowing where your brand wants to be enables us to devise a strategy to get it there.


Through investigating the brand, consumers and current international trends, we are able to develop strategy that enables us to reach your goals & objectives in the best way possible.

Tactics & Execution

Setting tactics and its execution is the next step in our process. At this point, we look at campaign development, creative expression and what we need to do to make your brand stand out. It’s where the magic happens.

The Team!

Simeon Trew (Strategy & Creative)

Simeon Trew_Bold Agency

Simeon has diverse experience in strategy and creative conceptualization, brand activations, event production, brand management, sales and business development. He has developed his skillset by working in different industries – events, below-the-line activations, IT and design. He is the creative and production lead for the Ballantine’s & Boiler Room series, Ballantine’s True Music series, Olmeca Tequila, Olmeca Altos, Malibu x We Love Summer campaigns amongst others.


Lauren Daitsh (Client Service & Production)

Lauren Daitsh (Director)

10+ years experience in FMCG, experiential, event production and project management. Event production is her passion – to name a few, she’s lead PRSA’s corporate eventing, GQ Best Dressed, Glamor Women of the Year, Piz Buin, Olmeca Tequila and Absolut Extrakt’s national promotional teams and collaborated in the production of various premium events such as the annual World Swimsuit Launch, The Design Indaba in both 2014 and 2016 and the world renowned Afrika Burn festival in both 2014 and 2015.

Brands we work with!

Our Blog

Altos Tequila Immersive Tasting Experience

The Crafted Paloma Masterclass Tasting Experience Sessions The Crafted Paloma Masterclass Tasting Experience Setup The Brief: Altos Tequila partnered with popular music, street food and arts crossover event, Feastival, for series of 4 events, where [...]

Brand Experience Design: Olmeca Shot Kings 2019

The Brief: To develop and design an immersive brand experience for House of Tequila's Olmeca "Shot Kings" platform. "Shot Kings" is an Olmeca Tequila bartender program that looks to showcase new ways of preparing and [...]

Event Experience Design: True Music Africa broadcasts South Africa to the world

The Brief: Ballantine’s and Boiler Room joined forces to launch True Music Africa – a unique event series designed that was designed to showcase talent from 6 African countries, across multiple music genres and event [...]

Events, Sponsorship and Experiential

Cape Town's 2018 festival season: Events, Sponsorship and Experiential As Cape Town's busy festival season winds down, we'd like to reflect on how experiential plays a role in ensuring festival and sponsor success. Established festivals [...]

Event Experience Design: Bold Agency, Ballantine’s & Boiler Room

Following on from the We Love Summer season opener with Lipton Ice Tea, we met with Ballantine’s to assist with designing an event experience for Boiler Room with Maya Jane Coles in November 2016. Ballantine’s [...]

Bold Adventures, Part 1: Lipton Ice Tea & We Love Summer

LIPTON ICE TEA ACTIVATION CAMPAIGN & WE LOVE SUMMER We've had the pleasure of working with both brands throughout season - We Love Summer's event design & production, and Lipton Ice Tea's activation campaign. A power [...]

The Unlimited Potential of Experiential Marketing: Just Do It

Amid the hype of the Olympic Games & Usain Bolt (was there anything else?), Nike launched a 17 day experiential marketing treat for the people of Manila in the form of the brilliant Nike Unlimited [...]

Contact us!

Contact For all promotional marketing, brand activation and eventing queries.

Contact Info

 Simeon Trew | Director |+27828912912


Lauren Daitsh | Director |+27724176773


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