Below The Line Marketing Specialists

Why we’re in business! 

Bold! We are an agency that’s passionate about creating and delivering exciting experiences for brands and events.

Why Bold!?

• We are committed to providing you with excellent service that’s open and honest
• We strive to deliver bold, exciting creative work that works within your objectives and budget
• We want to build lasting relationships and believe that customer success is everything

Our services

Brand Strategy

Brand Design

Marketing strategy

Marketing campaigns

Concept design & development

Event production & management

Promotions & activations

Brand asset development

Social media management


We work with strategic partners to deliver PR, sponsorship and technology development services.

We operate in Cape Town and Johannesburg.

How we work!

We follow a three step process to ensure that we can deliver a bold activation marketing campaign that tells your brand’s story:

Goals & Objectives

Understanding your brand’s goals & objectives is critical to the way we work. Knowing where your brand wants to be enables us to devise a strategy to get it there.


Through investigating the brand, consumers and current international trends, we are able to develop strategy that enables us to reach your goals & objectives in the best way possible.

Tactics & Execution

Setting tactics and its execution is the next step in our process. At this point, we look at campaign development, creative expression and what we need to do to make your brand stand out. It’s where the magic happens.

The Team!

Simeon Trew (Strategy & Creative)

Simeon Trew_Bold Agency

Simeon has diverse experience in sales and business development, brand management, brand activation’s, event marketing and production, sponsorship and account management, strategy and conceptualization. His experience has been gained through working in different industries – events, below-the-line activations, IT and design. He has worked with the likes of adidas, Plett Rage, Ballantine’s & Boiler Room, Sunflower Fund among others.


Lauren Daitsh (Client Service & Production)

Lauren Daitsh (Director)

10 years experience in FMCG, experiential, event production and project management. Event production is her passion – to name a few she has collaborated in the production of various premium events such as the annual World Swimsuit Launch, The Design Indaba in both 2014 and 2016 and the world renowned Afrika Burn festival in both 2014 and 2015.

Brands we’ve previously worked with!

Our Blog

Events, Sponsorship and Experiential

Cape Town's 2018 festival season: Events, Sponsorship and Experiential As Cape Town's busy festival season winds down, we'd like to reflect on how experiential plays a role in ensuring festival and sponsor success. Established festivals [...]

Event Experience Design: Bold Agency, Ballantine’s & Boiler Room

Following on from the We Love Summer season opener with Lipton Ice Tea, we met with Ballantine’s to assist with designing an event experience for Boiler Room with Maya Jane Coles in November 2016. Ballantine’s [...]

Bold Adventures, Part 1: Lipton Ice Tea & We Love Summer

LIPTON ICE TEA ACTIVATION CAMPAIGN & WE LOVE SUMMER We've had the pleasure of working with both brands throughout season - We Love Summer's event design & production, and Lipton Ice Tea's activation campaign. A power [...]

The Unlimited Potential of Experiential Marketing: Just Do It

Amid the hype of the Olympic Games & Usain Bolt (was there anything else?), Nike launched a 17 day experiential marketing treat for the people of Manila in the form of the brilliant Nike Unlimited [...]

Contact us!

Contact For all promotional marketing and brand activation queries.

Contact Info

 Simeon Trew | Director |+27828912912


Lauren Daitsh | Director |+27724176773


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