The Crafted Paloma Masterclass Tasting Experience Sessions
Altos Tequila partnered with popular music, street food and arts crossover event, Feastival, for series of 4 events, where the brand’s objective was to educate, showcase and immerse event attendees in the experience of their hero serve – The Crafted Paloma – an explosive citrus and tequila flavour combination. We were tasked with designing a unique tasting experience for the brand.
We decided that the very best way to engage and immerse event attendees in the brand, product and the hero serve was to have them dive into a 15-minute masterclass lesson with House of Tequila brand ambassador, Chris.
We developed a unique and vibrant Altos bar setup, placed in the very heart of the Feastival, the street food market. We also created a simple way for event attendees could register for their masterclass tasting experience session with a QR code, which was managed by our promoter team.
What made it Bold:
A perfectly-branded bar, brand presence in an ideal location and a live masterclass, working seamlessly to delight event attendees. Event attendees who signed up with our promoters booked their slot for the experience. They reserved their own cocktail-making station, where they were treated to a personalised, one-on-one session with brand ambassador, Chris. They experienced a hands-on tutorial on to make the perfect Crafted Paloma. The perfect serve, served in the perfect way.
- Experiential marketing
- Brand experience design
- Brand activation
Visit us at www.boldagency.co.za or contact Simeon (Simeon@BoldAgency.co.za) for your next immersive consumer experience!