About Simeon

Simeon has diverse experience in sales and business development, brand management, brand activation’s, event marketing and production, sponsorship and account management, strategy and conceptualization. His experience has been gained through working in different industries – events, below-the-line activations, IT and design. He has worked with the likes of adidas, Plett Rage, Ballantine’s & Boiler Room, Sunflower Fund among others.

Altos Tequila Immersive Tasting Experience

The Crafted Paloma Masterclass Tasting Experience Sessions The Crafted Paloma Masterclass Tasting Experience Setup The Brief: Altos Tequila partnered with popular music, street food and arts crossover event, Feastival, for series of 4 events, where the brand’s objective was to educate, showcase and immerse event attendees in the experience of their hero serve – The [...]

Brand Experience Design: Olmeca Shot Kings 2019

The Brief: To develop and design an immersive brand experience for House of Tequila's Olmeca "Shot Kings" platform. "Shot Kings" is an Olmeca Tequila bartender program that looks to showcase new ways of preparing and drinking tequila shots. Four international teams set out to battle one another for the crown by showcasing their innovative ritual [...]

Event Experience Design: True Music Africa broadcasts South Africa to the world

The Brief: Ballantine’s and Boiler Room joined forces to launch True Music Africa – a unique event series designed that was designed to showcase talent from 6 African countries, across multiple music genres and event experiences. Our challenge was to curate three distinct brand-owned event experiences and environments. Each of these environments had to be [...]

Events, Sponsorship and Experiential

Cape Town's 2018 festival season: Events, Sponsorship and Experiential As Cape Town's busy festival season winds down, we'd like to reflect on how experiential plays a role in ensuring festival and sponsor success. Established festivals like Rocking the Daisies, We Love Summer, Kirstenbosch Summer Concerts, SpiritFest amongst others continue to deliver great event experiences. 2018 [...]

Event Experience Design: Bold Agency, Ballantine’s & Boiler Room

Following on from the We Love Summer season opener with Lipton Ice Tea, we met with Ballantine’s to assist with designing an event experience for Boiler Room with Maya Jane Coles in November 2016. Ballantine’s and Boiler Room have an international partnership through the Ballantine’s True Music platform. Check out MCBN's write up here > [...]

By |May 8th, 2017|Activation Marketing|0 Comments

Bold Adventures, Part 1: Lipton Ice Tea & We Love Summer

LIPTON ICE TEA ACTIVATION CAMPAIGN & WE LOVE SUMMER We've had the pleasure of working with both brands throughout season - We Love Summer's event design & production, and Lipton Ice Tea's activation campaign. A power partnership Our season kicked off with an exciting partnership between We Love Summer and Lipton Ice Tea at the Blue [...]

By |April 13th, 2017|Event Production, Experiential Marketing|0 Comments

The Unlimited Potential of Experiential Marketing: Just Do It

Amid the hype of the Olympic Games & Usain Bolt (was there anything else?), Nike launched a 17 day experiential marketing treat for the people of Manila in the form of the brilliant Nike Unlimited Stadium and #Unlimited marketing campaign. You have to give it to them... Nike have done it, again. https://www.youtube.com/watch?v=mwm1QvbOv64 (https://www.youtube.com/watch?v=mwm1QvbOv64) [...]

By |September 7th, 2016|Experiential Marketing|0 Comments